THE HOP
The purpose of this project is to promote the use of the Hop as a mode of transportation around the third ward in Milwaukee.
I plan to do my promotion mostly geared towards the spring and the age range of 3-15 Middle/Upper class.
I plan to do this by creating a fun and engaging ad that will attract more children and families to ride the hop rather for fun or just as a quick Milwaukee tourist attraction.
I plan to play with the idea of spring with the color and the idea to turn the AD for the hop into a creative competition for kids and base it on the 70s pop art style because I felt as if the vibrancy is eye catching for all age groups. This will be put together to mimic the vibrancy of the third ward when it is warm outside and people are shuffling around the city. The main USP is something free and fun for the family to enjoy in the city.
I plan to do my promotion mostly geared towards the spring and the age range of 3-15 Middle/Upper class.
I plan to do this by creating a fun and engaging ad that will attract more children and families to ride the hop rather for fun or just as a quick Milwaukee tourist attraction.
I plan to play with the idea of spring with the color and the idea to turn the AD for the hop into a creative competition for kids and base it on the 70s pop art style because I felt as if the vibrancy is eye catching for all age groups. This will be put together to mimic the vibrancy of the third ward when it is warm outside and people are shuffling around the city. The main USP is something free and fun for the family to enjoy in the city.
